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Information technology, being the key driver of a city’s economic growth, has proved to be the most important criterion for boosting real estate demand in India. This sector presents ample employment opportunities in most metro cities like Pune. Such locations in any major city usually feature valuations higher than the average city benchmark because of higher purchasing power and evolved tastes of home buyers.

Pune, the most liveable city in India, has been expanding geographically. The Government is leaving no stone unturned to undertake development on some of the upcoming destinations. There are quite a few quickly-growing IT-driven locations that are coming up as the next residential destinations and Urse is leading the pack. Backed by factors like location advantage, employment hubs in proximity and well-connected transport network, Urse is going to witness rapid development in the near future.

1. To make the most of the 94.5-km long Mumbai-Pune Expressway and harness the potential of the vacant land, the Maharashtra government is planning to set up a Central Business District (CBD) along the stretch. Within this proposed framework, there are 23 plots along the expressway and Urse topped the list.Here are the factors why:

  • Demand from working professionals

    Over three lakh estimated professionals are employed in companies situated in or around Urse. Giants in the sector of IT, automobile, pharmaceutical, engineering and floriculture have a footprint here and are looking at it as a big market to bank on.

  • Major upcoming infrastructure projects

    The major infrastructure projects being developed in the vicinity – the PMRDA Ring Road, the Expressway, Pune Metro and the Virgin HyperLoop test station all converge at Urse.

  • IT hubs located in proximity

    Urse lies in proximity to the industrial belt of PCMC, Maval, Chakan and IT/BT park of Hinjewadi. It is well-connected to all these business hubs making it extremely feasible for commuters.

  • Well-connected transportation network

    Located exactly at the midpoint between Pimpri-Chinchwad and Lonavala, Urse serves as a conn

So Urse is poised to grow at a fast pace as a residential market and witness an exponential development in the future. The locality has a pleasant climate all year round and boasts of green hills and picture-perfect natural surroundings. If you’re looking for villas for sale in Pune or near Mumbai, don’t miss out on Pune’s largest “first-home” golf villa community – Vaarivana. Located in Urse, it offers 4BHK villas for sale on the Mumbai-Pune Expressway, located just 15 min from Hinjewadi, 30 min from Baner and 20 min from Lonavala.


1. What is the future of real estate in Pune?

The future of real estate in Pune is bright ahead, owing to a confluence of favorable factors that are contributing to the growth of this dynamic city. These include the presence of high-quality educational institutions, a rapidly developing infrastructure, a thriving business landscape, and a steady influx of people. Moreover, the government is proactively involved in developing upcoming destinations, particularly those driven by the IT sector, which is expected to emerge as the next highly sought-after residential area.

2. Which area is best to buy property in Pune?

The development in Pune is expanding to various parts of the city, and a lot of new areas now offer all the essential amenities for a comfortable and luxurious lifestyle, including shopping malls, restaurants, quality schools, and other crucial facilities. However, Urse is widely considered the best area in Pune for several reasons. It is rapidly evolving into a highly desirable residential destination in the region, with its potential for significant development and emergence as a leading location in Pune.

3. Is it good to invest in plots in Pune?

Investing in plots is often regarded as a wise decision by investors, as the demand for land continues to rise alongside the growing need for real estate. Compared to investing in flats, purchasing plot land initially requires a lower investment as only the cost of the land is involved. This makes villa plot investment an ideal option for those with a limited budget who are still looking to invest in real estate.